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NS67 EN

Acknowledgement to technical support

STIHL BRAZIL CREATES EXCLUSIVE AWARD TO ACKNOWLEDGE THE TOP THREE TECHNICAL SUPPORT CENTRES IN THE COUNTRY.

STIHL quality goes beyond the excellence of its products and good consultative selling service; it also includes technical support for maintenance, as well as the supply of original spare parts and accessories. With that in mind, Brazil’s Technical Service team created a specific award to acknowledge the best support centres in the country.

“Our goal was to reinforce the importance of our assistance to the market, in addition to making the award winning store and support shop very proud. That helps foster the will to keep a good image and encourages other stores to also want to receive the award in the next years,” explains Fernando Bergmann, Service Centre Supervisor.

He says the project was presented in a marketing convention for managers and consultants and was very well received, causing “good” competition in order to have the region awarded. “An announcement was released in the network and we soon started to receive questions about the award, which shows us people’s engagement and acceptance,” he highlights.

The award ceremony will take place soon, and the winners will be invited to visit the STIHL Brazil factory in São Leopoldo (RS).

CRITERIA USED TO CHOOSE THE HIGHLIGHTS

– APPROVAL OF 100% IN THE SERVICE SHOP AUDIT

– MUST NOT HAVE ANY AUDITS DISAPPROVED THROUGHOUT THE ASSESSED PERIOD (YEAR OF 2022)

– MUST NOT HAVE ANY LEGAL PROCEEDINGS INVOLVING CUSTOMERS

– AFTERMARKET ANALYSIS (RATE OF SPARE PARTS PURCHASE IN RELATION TO THE REVENUE)

– PICTURES OF THE SHOP

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The top three technical support centres of each region in Brazil will be awarded with bronze, silver and gold trophies, totalling 15 highlights. The assessment considers the year of 2022 from January to December

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Fernando Bergmann
+55 51 99799-9931
fernando.bergmann@stihl.com.br

Pedro Wink Guaragna
+55 51 99989-3385
pedro.guaragna@stihl.com.br

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NS67 EN

Satisfied Customers

IN PANAMA, COSTA RICA, AND EL SALVADOR THE RMS HAVE BEEN A HUGE SUCCESS!

STIHL gasoline lawn mowers are gaining customers throughout Latin America. See testimonials.

VIDEO COSTA RICA

VIDEO PANAMA

VIDEO EL SALVADOR

COMMUNICATION MATERIAL TO BOOST NEW RELEASES

In the  Latam app, you can find the full communication package for new products. Use pictures, videos, and different pieces to advertise lawn mowers in your region.

ACESSE: LIBRARY > COMMUNICATION CONTENT > PRODUCT PACKAGE

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br

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NS67 EN

Why choose a STIHL lawn mower?

STIHL HAS THE BEST MACHINE FOR AREAS UP TO 1800M² IN THE CATEGORY! THE MOWERS OF THE RM LINE ARE A GREAT DIFFERENTIAL IN THE MARKET, BRINGING GREATER EASE OF OPERATION.

Automation and ease of use are two words that characterize the STIHL combustion range of lawn mowers very well.

The products have an automatic choke system that, when the machine is cold, is partially closed, and as the engine warms up, the throttle opens gradually until fully open, so that the motor warms up to 100%. That is, after machine filled with fuel just pull the starter handle and the machine starts very easily.

Customers can choose the most suitable machine for their needs, from the RM 2R model to RM 448TC model, seeking to facilitate their work in nature.

EFFICIENCY –  STIHL petrol mowers also have a higher working speed than the competition, which allows a greater cutting production per area (m2).

COMMUNICATION CONTENT TO BOOST MARKETING

In the Latam app, you can find the full communication package for new products. Use pictures, videos, and different pieces to advertise lawn mowers in your region.

ACCESS: LIBRARY > COMMUNICATION CONTENT > PRODUCT PACKAGE

“Why choose a RM? The first and most important reason is the STIHL brand, which always offers the best product quality and original spare parts in any authorized dealership. In addition, customers are already aware of our fast and reliable guarantee system.”

Paulo Serpe, Latin America Market Specialist

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Raul Kriedte
+55 51 99283-0273
 raul.kriedte@stihl.com.br

Paulo Serpe
+55 51 99288-6474
 paulo.serpe@stihl.com.br

Categories
NS67 EN

Showing our strength

THE YEAR OF 2022 ONCE AGAIN SHOWED ADVANCES IN THE AREAS OF QUALIFICATION, TECHNICAL SERVICE, SALES, AND MARKETING IN LATIN AMERICA AND THE CARIBBEAN.

There is much to say about 2022. The year was marked by the post-pandemic resumption and lots of work. The areas of Service Centre, Qualification, Sales, and Marketing worked tirelessly offering new and better services to importers and subsidiaries in Latin America and the Caribbean.

Let’s remember six great moments with pictures.

Service Centre team’s technical visit to Peru: the first one after lockdown. The event gathered approximately 100 people over two days. Each shift targeted one point of sale and its customers. The objective was to put high-power chainsaws back in evidence and get customers in touch with the different technologies of STIHL machines

Academy: one of the great legacies of the year in the area of qualification. More than 30 trainings were held in the platform in 2022, reaching more than 1,100 people in Bolivia, Equator, El Salvador, Chile, Honduras, Guatemala, Costa Rica, Panama, Paraguay and Uruguay

Oscar best practices: second edition mobilized even more participants. 36 good practices from 16 countries were entered

Many new releases were relevant to the market, like tillers MH 610 and MH 710 and the new water pumps WP 300, WP 600 and WP 900

ThumbStopper: the social media platform made the marketing teams’ life easier. The year ended with 13 active countries, organically reaching almost 3 million people and having approximately 600 dealers connected

Train the trainer: technical training held in August, in Colombia, relied on the participation of 12 Spanish speaking countries

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Congratulations to the teams of all countries that dedicated themselves to make it happen the best possible way. May the next few months bring us even more achievements to celebrate!

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Sabine MacDonald
+55 51 99961-2540
sabine.macdonald@stihl.com.br

Raul Kriedte
+55 51 99283-0273
raul.kriedte@stihl.com.br

Fernando Bergmann
+55 51 99799-9931
fernando.bergmann@stihl.com.br

Paul Strohm
+ 49 1515 803-2512
paul-gerhardt.strohm@stihl.de

Categories
NS67 EN

What to expect of 2023?

UNDERSTAND THE CHALLENGES FOR THE NEXT MONTHS, IN THE VUCA WORLD WE ARE LIVING IN.

Categories
NS66 EN

STIHL 2022 Oscar

AWARD WINNERS TELL ABOUT THEIR SUCCESSFUL PROJECTS.

The 2022 Best Practices Award, the STIHL Marketing “Oscar,” was held on October 18th, with 36 practices from 16 countries. The participants themselves voted on the initiatives that convinced them the most in the categories: Communication that stands out, Remarkable activities, and Excellence in customer excellence.

THE WINNERS WERE:

COMMUNICATION THAT
STANDS OUT:

HONDURAS STIHL TERRITORY
- HONDURAS

REMARKABLE
ACTIVITIES:

DEALER’S MARKETING CONFERENCE
- BOLIVIA

CUSTOMER excellence:

STIHL CHATBOT
- HONDURAS

CONGRATULATIONS TO ALL AWARD PARTICIPANTS
FOR YOUR incredible ideas!

You can watch the webinar recording and the presentation in the Latam APP in the Library / Best Practices / Oscar

DO YOU HAVE ANY QUESTION?
CONTACT US!

Darwin Mauricio Portillo
+504 9980-4489
dmportillo@cemcol.com

Diana Lizbeth Mejia Arriaga
+504 2559-5899
dlmejia@cemcol.com

Fabiola Mendivil
+591 3352-2520
fmendivil@hiller.com.bo

Categories
NS66 EN

Technology to make daily life easier

STIHL evolves more and more platforms which support the training and communication strategies.

STIHL makes a wide range of solutions available aiming at facilitating and streamlining the daily lives of its importers, subsidiaries, and dealers.

MediaCenter, for instance, is a new platform that offers marketing material, like videos and pictures, for importers. Subsidiaries can have access through DAM.

To centralize and help with social media content, Thumbstopper, is also made available, which automatically replicates STIHL posts to each profile account.

In addition, STIHL Training was recently replaced by the new STIHL Academy, aiming to offer training with more exchange of knowledge, providing much more resources and increasing the qualification experience.

“It is extremely quick and simple to access the MediaCenter and it is in compliance with STIHL Academy and STIHL Service Communication (SSC), providing a uniform experience through the platforms. In addition, the interface is more visually attractive and much more modern. The gallery relies on different display options, making it easier to search for what you are looking for, and also offers a wide range of pictures on how to use the machines. We are very pleased with the change that has been made; it made everything easier both for the Marketing team and our advertising agency.”

Cindy González, from Costa Rica

“Thumbstopper makes it possible to align the communication between STIHL and its network. With posts related to the brand and its products, stores can have their pages updated on a weekly basis, increasing the engagement and contact with customers. There are more than 370 stores connected and receiving STIHL content through the tool already.”

Taísa Sabei, from Brazil

“STIHL Academy has been an extremely useful tool, easy to use and with lots of important information. It allowed us to improve our knowledge and to efficiently prepare training courses for the internal team, as well as for our dealers. In addition, the conclusion of each content fosters continuous learning, motivating us increasingly more.”

Walter Gatica, from Chile

DO YOU HAVE ANY QUESTION?
CONTACT US!

Cindy González
+57 (4) 6148081
cindy.gonzalez@farmagro.co.cr

Taísa Sabei
+55 51 3579-9705
taisa.sabei@stihl.com.br

Walter Gatica
+56 2 2460 2165
wgatica@emaresa.cl

Categories
NS66 EN

Welcome to the portfolio

YOU REQUESTED, WE DELIVER. STIHL IS LAUNCHING THE NEW STIHL WP 300, WP 600 AND WP 900 WATER PUMP LINE TO THE PRODUCT PORTFOLIO, TO ENHANCE THE BRAND’S PERFORMANCE IN THE AGRO MARKET.

The WP 300, WP 600 and WP 900 water pumps are one of the highlights of the new product introductions in the STIHL portfolio this year. The new products carry a traditional 4-stroke engine and target the civil construction and agricultural and livestock segments.
“These machines were developed considering the following core applications: water transportation from rivers, wells, and other reservoirs for irrigation purposes or to flood farming areas”, states Tássia Canterle, STIHL Market Specialist.
 The water pumps have 2”, 3”, and 4” hoses are able to transfer between 600, 1,000 and 1,500 litters of water per minute, according to the application and model. They are equipped with powerful and robust gasoline engines, providing high performance. They are also easy to operate, maintain, and transport, besides the already worldwide well-known high quality of STIHL.
Choose the option that better suits your needs and ensure greater performance transferring water.

COMMUNICATION
MATERIAL TO SUPPORT
your launch

In the Latam app, you can find the full communication package for new products. Use pictures, videos, and more to advertise water pumps in your region.

CLICK ON: LIBRARY > COMMUNICATION CONTENT > PRODUCT PACKAGE

DO YOU HAVE ANY QUESTION?
CONTACT US!

Tássia Canterle
+55 51 9984-50614
tassia.canterle@stihl.com.br

Raul Kriedte
+55 51 99283-0273 raul.kriedte@stihl.com.br

Paulo Serpe
+55 51 99288-6474 paulo.serpe@stihl.com.br

Categories
NS66 EN

40 years well celebrated

CELEBRATION OF FOUR DECADES OF STIHL IN EQUATOR INCLUDED DIGITAL CAMPAIGN, CONTEST, DISCOUNTS AND A BIG PARTY.

This year was even more special to STIHL in Equator. To celebrate the brand’s 40 years in the country, the Inmeq team promoted a campaign throughout the entire year. “We used social media to launch the contest ‘Tell your STIHL story,’ we offered discounts in the anniversary month, special credit options, and hosted a big party with several customized gifts for our distribution network,” says Iver Paredes, INMEQ Sales and Marketing Manager. 
The event, held on September 15th, was called “STIHL, 40 years in the middle of the world” as it took place at the monument site where the Equator line is. In addition to dealers, domestic and foreign authorities participated in the event, such as Paul Strohm, representing  the STIHL headquarter in Germany.

Monument, where the equator line is, received STIHL colours.
Celebration with dealers, domestic and foreign authorities.

“There were many years of perseverance, dedication, and hard work. We kept our commitment to continuously develop STIHL with the same passion and orange blood.”

Iver Paredes, INMEQ Sales and Marketing Manager

WATCH THE
CELEBRATION VIDEO

DO YOU HAVE ANY QUESTION?
CONTACT US!

Iver Paredes             +59 3987734231              iparedes@gn-suferreteria.com.ec

Categories
NS66 EN

An unforgettable story