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GLOBAL GOAL, LOCAL ACTION

BRAZIL, COLOMBIA, PARAGUAY AND COSTA RICA:
LEARN ABOUT STIHL’S MAIN SUSTAINABILITY PRACTICES.
Support to community-based and preservation projects in the Amazon
PROUD OF BEING STIHL IN THE AMAZON

The Brazilian subsidiary supports a project in partnership with Instituto Floresta Tropical (IFT) – an entity acknowledged as a reference in sustainable forest management concepts and projects in the Amazon for more than 20 years. Through IFT, the Arióca Pruanã Project has been receiving support for two years; it was implemented together with the respective Extractive Reserve of the Amazon Fund Programme of the same name, south of the Marajó Island (PA). This foundation developed, approved and implemented projects for the harvest and commercialization of wood and acai, by the local community, through a cooperative which was also developed and implemented to be administered and operated by the community itself. In addition to the donation of equipment and a speedboat to help work in the region, the company also fosters community-based and sustainable forest management.

With the arrival of STIHL Brazil, approximately 20 reservation workers have already received technical capacitation to use and maintain the tools in a safe and efficient way, and now some new opportunities are being analyzed to keep on providing support and developing the community

Subsidiary invests in smart infrastructure
SUN AND WATER IN COLOMBIA

In Colombia, the use of solar energy photovoltaic panels is already a reality. Concluded in 2021, the project makes it possible to take one step further towards energetic autonomy and self-sufficiency, in addition to reducing costs by lowering the energy consumption and also taking advantage of the roof area and geographic location of the building. In 10 years’ time, the company intends to reduce its carbon footprint by 654 tons of CO2, which is equivalent to avoid burning 349 tons of coal, planting approximately 11 hectares of forest, avoid driving 2.5 million km by car or using 74 thousand gallons of fuel.

In 2022, the unit also started the Rainwater Treatment Station. The facility in Colombia is located in Rionegro Antioquia, a city close to Medellin. This specific area has a large volume of rainfall throughout the year, so they came up with the idea to collect water from the roof to use in the factory. The entire process is supervised by technicians who control the pH and chloride levels in the water.

Fapasisa participates in the event that annually plants thousands of trees
ASUNCIÓN: THE GREENEST CITY IN IBERO AMERICA

Asuncíon, in Paraguay, was declared the greenest city in Ibero America in 2014. And STIHL is proud to be part of it. Our importer Fapasisa is a partner of the Plantaton event, which has been taking place for six years now. It relies on more than a thousand volunteers and aims at planting trees in the city to increase green areas and generate awareness to take care of the environment among citizens. Since its first edition, more than 60 thousand trees have already been planted.

Certificate received by the Ministry of the Environment and Energy
COSTA RICA oN THE CARBON ZERO MISSION

In addition to being a STIHL Group objective at a global level, decarbonisation is also Costa Rica’s goal. One of the corporate values at FarmAgro is environmental awareness, reason why there is a series of actions in the company, such as the use of solar panels; fleet vehicles fuel control; direct emission of residual water through rational use of water and ecologically correct products; a sustainable procurement program that prioritizes Carbon Neutral local companies and the recycling of paper and plastic material.

These initiatives resulted in the Carbon Neutral certification, which FarmAgro has since 2016, and in 2021 it achieved the Carbon Neutral+ award*.

*Recognition from the  Ministry of Environment and Energy of Costa Rica for contributing to the country’s carbon neutrality program.

WHAT ARE YOUR ACTIVITIES?
WHAT DO YOU DO FOR THE ENVIRONMENT AND FOR THE SOCIETY?

We will be happy to hear from you. Write to suportelatam@stihl.com.br

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Raul Kriedte – Brazil
+55 51 99283-0273
raul.kriedte@stihl.com.br

Cindy González – Costa Rica
(506) 2547-9797
cindy.gonzalez@farmagro.co.cr

Andrea Chaverra – Colombia
+57-4 614 80 81 Ext. 116
Andrea.chaverra@stihl.co

Ever Achucarro – Paraguay
+595 021 283 320
publicidad@fapasisa.com.py

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Myths and truths about sustainability

THIS WORD IS BECOMING INCREASINGLY MORE IMPORTANT WORLDWIDE. AT STIHL, IT HAS ALWAYS BEEN PART OF THE CORPORATE CULTURE AND REMAINS A CONSTANT GOAL. BUT WHAT DOES IT MEAN AND WHAT ISSUES ARE INVOLVED? GET A BETTER UNDERSTANDING OF IT FINDING OUT WHETHER THE STATEMENTS BELOW ARE TRUE OF FALSE.
WHEN WE TALK ABOUT SUSTAINABILITY WE ARE REFERRING TO THE ENVIRONMENT

MYTH – Sustainability goes beyond concerns about nature. The concept is based on three pillars: social, environmental and economic. That is, to be sustainable, a company must be financially viable, socially fair and environmentally responsible.

THE GLOBAL REPORT PRESENTS THE COMPANY’S SUSTAINABILITY PRACTICES

TRUE – The STIHL Group decided to make a specific report on sustainability for the first time this year. Published on May 31st by the Head Office, the document relied on important participation from different departments, showing some of the initiatives developed in the countries.

STIHL IS BUYING CARBON CREDITS

TRUE – The movement is aligned with the Group’s global strategy, which announced in 2020 that it is targeting climate neutrality, in order to reduce and compensate the emissions of CO2.

DIVERSITY IS NOT AT ALL RELATED TO sustainability

MYTH – Since sustainability also includes the social pillar, diversity is – at its core – related to the topic. A sustainable business, in the long-run, inevitably needs to rely on an equality and inclusion policy.

SUSTAINABILITY ACTIONS CAN BE ACHIEVED COLLECTIVELY

TRUE – Together, actions in search of a better and more sustainable society become stronger. In addition to its internal work, STIHL has partnerships with several different institutions and acts intensely in the community. #TogetherWeAreStronger

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Sustainability as a strategy

STIHL DECIDES TO INTENSIFY ITS CURRENT SUSTAINABILITY COMMITMENT AND GIVES IT A MORE STRATEGIC FOCUS.

Over the past few years, serious issues such as climate change, extinction of plant and animal species, the proliferation of plastic waste, and immigration have been all over the headlines. Experts are also predicting an increase in zoonoses, infectious diseases like Covid-19 that jump from an animal to a human due to factors such as inproper and irresponsible handling of endangered species.

As a business with a deep connection to the natural world and whose business model depends on nature, these developments affect us deeply. That is why STIHL has decided to intensify our existing commitment to sustainability and give it an even more strategic focus.

2016

STIHL’s sustainability policy has been in place since 2016. It has been now transformed into a sustainability strategy strategy that is relevant to society as a whole.

2021

A Sustainability Officer was appointed, Mr. Friedemann Stock, and a sustainability steering group was set up to help achieve the goals.

The strategy was developed over a period of several months with the involvement of internal and external stakeholders. In October 2021, it was discussed by the Executive Board before being adopted by the Advisory Board in December 2021.

PORTFOLIO ALIGNED TO STRATEGY

The main area of STIHL’s expertise is the development, manufacturing, and sale of handheld power equipment for forestry, agriculture, landscape maintenance, construction, and private consumers. In addition to chainsaws, our line of products includes a wide range of other power equipment, such as brushcutters, hedge trimmers, blowers, mistblowers, cleaning systems, cut-off machines, earth augers, lawn mowers, and robotic mowers. Since 2009, STIHL has been increasingly focused on battery technology to complement its selection of gasoline and electric-powered equipment. In 2021, batteries and battery-operated tools accounted for roughly 19 percent of our overall sales.

Fuels and lubricants, accessories, and personal protective equipment round out our product range.

Among the most recent innovations are the STIHL MS 881, the world’s most powerful chainsaw and the only one in its class to meet the current EU emission standards, and the STIHL MSA 300, capable of reduced-noise, emission-free performance that also happens to be the most powerful battery-operated chainsaw on the market today

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Sustainability is a marathon

In an interview, Dr. Michael Prochaska, STIHL AG Executive Board member for Human Resources and Legal Affairs, and Martin Schwarz, STIHL AG Executive Board member for Manufacturing and Materials, discuss sustainability at STIHL and why persistence is essential to achieving real change.

STIHL RECENTLY APPOINTED A SUSTAINABILITY OFFICER TO COORDINATE EVERYTHING RELATED TO SUSTAINABILITY. WHAT INSPIRED THIS MOVE?

DR. PROCHASKA. Nature and the environment are two things STIHL is inexorably linked to. We have already done quite a lot at STIHL to advance sustainability, but the activities were not sufficiently coordinated within the STIHL Group and the Executive Board. So we wanted to tie up the loose ends and give everything a strategic direction. That also means deciding the areas we want to emphasize and specifying activities that we will no longer promote or encourage going forward.

SCHWARZ. We, our customers, our employees, and society keep raising the bar – and rightfully so. The current pandemic has also demonstrated to us how important sustainable and resilient supply chains are in every aspect.

WHAT DO YOU AIM TO ACHIEVE THROUGH THE NEW SUSTAINABILITY STRATEGY?

DR. PROCHASKA. We have defined three strategic focal areas – ecosystems, circularity, and care – in which we have set ourselves ambitious targets for the time between now and 2030. Our goal in doing so is to become climate-neutral, more resource-efficient, and fairer. Through it all, we are focused on striking a balance between the three Ps: people, planet, and profit.

SCHWARZ. We will continue to incorporate, evaluate, and prioritize new topics in addition to the projects already in place. The sustainability strategy is a source of orientation and guidance in this regard. This way, we will go beyond merely enhancing our products and processes, and help the whole of STIHL advance while strengthening our ability to compete.

WHAT CHALLENGES DO YOU SEE WHEN IT COMES TO IMPLEMENTING THE SUSTAINABILITY STRATEGY?

SCHWARZ. Sustainability relates to all processes and products, as well as the organization as a whole. We want “real” sustainability. That means we will anchor sustainable criteria in all decision-making processes. We will incorporate sustainability aspects even more strongly into everything we do going forward, whether it’s buying new equipment, expanding buildings, awarding new contracts to suppliers, or developing new products. Doing so will cost money, of course, but it will pay off in the long term. Increasing energy efficiency, for example, initially means an expense. But apart from just reducing carbon emissions, it also helps us save on energy-¬related costs in the long run.

DR. PROCHASKA. We also want to kick off a cultural transformation within the Group and succeed in getting the people at STIHL excited about sustainability. To do so, we need role models. Those of us on the Executive Board need to embody a new spirit, as does everyone else in senior management. Sustainability is a marathon, not a sprint. We must not rest on our laurels. Instead, we need to keep learning as we go and keep setting ourselves new goals.

THE STRATEGY HAS BEEN DEFINED. WHAT’S NEXT?

SCHWARZ. We will continue the consistent and systematic implementation of our current projects on climate neutrality, sustainable supply chains, and protecting biodiversity. By 2023, we plan to have specific targets for the international STIHL production and sales companies in place.

DR. PROCHASKA. We are taking a step-by-step approach to implementation. Our sustainability strategy helps prevent us from getting bogged down in the process. The task for everyone is to be transparent and to communicate our sustainability targets, both inside and outside the STIHL Group. STIHL is a family-owned business that thinks in terms of generations rather than quarters. Sustainability is already in our DNA. That foresight and vision is what guides our actions.

“Sustainability is a marathon, not a sprint. We must not rest on our laurels.”.

Dr. Michael Prochaska, Executive Board member for Human Resources and Legal Affairs

“We want ‘real’ sustainability. That means we will anchor sustainable criteria in all decision-making processes.”.

Martin Schwarz, Executive Board member for Manufacturing and Materials

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The power
of marketing

BOLIVIA PROMOTES EXCLUSIVE MARKETING EVENT FOR DEALERS

Fabiola Mendivil, Head of Marketing, says it was a success. “It was the first time we talked about marketing topics to dealers, starting from the basics – what is marketing – to more complex issues, such as what are the existing tools and how we can take advantage of them to obtain the best results. All of it aiming at motivating dealers to go beyond what they are used to and learn new ways to explore their potential,” she stated.
According to her, one of the topics addressed was visual merchandising, the importance of having a good store presentation to provide customers with a satisfactory experience. “The return of the event as a whole was really good, on that same week we received several dealers interested in improving their store environments. Since the convention, three stores have already been renovated and there’s more to come,” she celebrated.
Fabiola also noticed greater interest from dealers to go digital, creating their pages on Facebook and profiles on Google My Business. “This is a project we started working on to get most of the dealers to rely on the geolocation of their stores and for them to learn how to manage both their Facebook pages and Google My Business, and there is much interest from them to learn,” she highlighted.

“Holding this kind of meeting is very advantageous, since the market and consumer behaviour are constantly changing. That is why it is important to be ready to deal with these transformations, and through several marketing tools and activities we can achieve that.”

Fabiola Mendivil, Head of Marketing

DO YOU HAVE ANY QUESTIONS?
CONTACT ME!

Fabiola Mendivil
(+591 3) 352-2520
fmendivil@hiller.com.bo

WOULD YOU LIKE TO HOLD A SIMILAR EVENT? CONTACT ME!

Sabine MacDonald
+55 51 99961-2540
sabine.macdonald@stihl.com.br

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Thumbstopper:
3 reasons
to begin

PLATFORM ALLOWS GREATER REACH FOR THE TARGET-PUBLIC AND SAVES TIME FOR THE MARKETING TEAMS.

Since its early implementation days, the Thumbstopper platform has been shaking things up in the STIHL social media. Convenient and easy to use, it automates postings with STIHL content, generating increased organic reach. Check out 3 highlights of the new tool.

1

MANAGEMENT OF STIHL SPECIFIC CONTENT

Connecting STIHL with Facebook pages, the platform ensures the content flows directly into your dealers’ and your social media. The content shared is segmented, creating an extremely easy to use control panel.

2

DATA SUPPLY FOR ANALYSIS

Data analysis is very important for any online movement, and Thumbstopper provides information that can help in the decision making process, contributing for the business.

3

AUTONOMY

With the tool, posts are done in a native and organic way, which boosts the engagement on the page. You can also decide what and when you want to post.

TOOL APPROVED. CHECK OUT SOME TESTIMONIES:

“Thumbstopper is an app that will most definitely establish a ‘before and after’ in social media for our dealers. It has countless benefits for content planning, since it is an easy-to-use and very user-friendly platform. It is very important for a brand to have the same voice, and that is even more relevant in social media, since it represents a meeting and exchange point with the community.”

Ninoska Barrera, Executive Graphic Designer – Emaresa, Chile

“Mexico is very proud to be the first country to launch the Thumbstopper platform to dealers, during our convention. After the event, we sent a video and a guide with guidelines. The result was incredible, more than 50 joined already in the first few weeks. It was very important to promote followup meetings via WebEx, reducing the number of questions. Now they are all really happy with the performance of this tool.”

Daniela Menchaca, Marketing Specialist – STIHL Mexico

“Here in Nicaragua, we are very pleased with the results achieved with the platform already in the first few months of its implementation. We are positive that, with Thumbstopper, we are going to grow exponentially as far as visibility together with our consumers and, thus, as well as in our sales results. For that reason and much more, with STIHL, we have the POWER TO GROW!”

Roberto Rizo, Commercial Manager – Casa McGregor, Nicaragua

DO YOU HAVE ANY QUESTIONS? CONTACT ME!

Marcela Duca Martins
55 51 99151-1334
marcela@blackhillcge.com

LAUNCHING FOR DEALERS

In the Latam app, you can find the complete training to launch the platform to dealers.

TO ACCESS CLICK ON:
 LIBRARY > SOCIAL MEDIA
> THUMBSTOPPER

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The family
has grown

STIHL INCREASED ITS LINE OF PRESSURE WASHERS FOR DOMESTIC USE LAUNCHING FOUR NEW PRODUCTS IN THE MARKET WITH OUTSTANDING FEATURES AND BENEFITS.

With RE 80 X, RE 80, RE 90 and RE 90 Plus, customers find the greatest combination of water flow and pressure among pressure washers in the same segment, in addition to excellent finishing and ergonomics for cleaning tasks around the house, garden furniture, stairwells, sidewalks and to wash private cars.
“From the entry level equipment to the Plus version, we rely on solutions for different applications and needs of our customers, standing out from the competition,” emphasizes Tássia Canterle, Market Specialist.

Pressure
Washer

RE 80 X

Pressure
Washer

RE 80

Pressure
Washer

RE 90

Pressure
Washer

RE 90 PLUS

ACCESSORIES TO BOOST THE STIHL pressure WASHERS

STIHL pressure washers can be equipped with different accessories, especially designed to make the users’ lives easier. The equipment’s performance enhances significantly, in addition to having more applications and usage possibilities.

COMMUNICATION MATERIAL TO BOOST NEW RELEASES

In the Latam app, you can find the new products full communication package. Use photos, videos, and other different material to advertise pressure washers in your region.

TO ACCESS CLICK ON::
LIBRARY > COMMUNICATION CONTENT
> PRODUCT PACKAGE

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Tássia Canterle
+55 51 9984-50614
tassia.canterle@stihl.com.br

Raul Kriedte
+55 51 99283-0273 raul.kriedte@stihl.com.br

Paulo Serpe
+55 51 99288-6474 paulo.serpe@stihl.com.br

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The STIHL Injection – Booster

ONLINE REGIONAL EVENT, HELD ON MARCH 30TH, RETRIEVED THE WORK DEVELOPED IN 2021 AND THE MAIN CHALLENGES FOR THE FUTURE.

This semester, the online regional meeting was held in a single day, but it was worth almost an entire week’s work, such was the intensity of the relevant content presented.
The Sales Director for Latin America and the Caribbean, Paul Strohm, started the presentations with a market overview, the main challenges and achievements by STIHL. “2021 was once again a year of many challenges, a lot of work, process reassessments. As in any crisis, we have the opportunity to reinvent ourselves, identify new opportunities, as well as question some practices. The result of this joint effort ensured us once again a revenue record, breaking the 5 billion Euro barrier,” he celebrated.
The day continued with the presentation from Sabine MacDonald, Marketing Manager for Latin America and the Caribbean, who showed the advances in the area and what is ahead of us. A video summarizing a bit of the work developed was shown, drawing everyone’s attention.
Carlos Wey, Service Centre Supervisor, highlighted the importance of sharing technical information.
Tássia Canterle, Market Specialist, spoke on behalf of the entire Qualification team. In addition to bringing the results from the 2021 trainings, she presented new things such as the STIHL Academy.
Susanne Baur, Sales Manager, shared a study held to measure your satisfaction with all points of contact at the Head Office in the STIHL sales process, identifying improvement opportunities and developing a plan of action.
The event also relied on the distinguished presence of Mr Joachim Burandt, Senior Vice President Sales for the STIHL Group.

BOOK IT IN YOUR AGENDA

The next online regional meeting has already a scheduled date: it will be on July 5th to 7th.

The invitations have already been sent by e-mail,
we are waiting for you there!
Now, a few participants have the floor

“I learned that we continue being innovative and creative in all fields. Perseverance is essential to keep us on top in these tough times.”

Juan Ramon Masip Diaz, from Curacao, St. Maarten and Aruba

“It was really good to see how the region and the world are doing in these uncertain times.”

Agustin Albanell, from Uruguay

“The agenda management was really good. We hope to be able to hold face-to-face events again, but thanks to the virtual environment we managed to rely on the participation of a much larger number of people.”

Cindy Gonzalez, from Costa RicaRica

“We need to stay connected, paying attention to product development advances and market trends.”

Luciano Barberis, from Chile

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Power
to grow

CONTINUOUS TRANSFORMATION IS WHAT DRIVES US. STIHL NEVER STOPS. WE LAUNCH NEW PRODUCTS, PROJECTS, AND HOLD EVENTS. YOU ARE INVITED TO PARTICIPATE. TOGETHER WE GROW MORE.