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Happy holidays
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Bring it on,2024
STIHL COLOMBIA MAKES CALENDAR FOR THE NEXT YEAR AVAILABLE WITH IMAGES GENERATED BY ARTIFICIAL INTELLIGENCE.
The sunrise, the promise of a new day, remembering how beautiful nature is in these first moments of the day were the inspiration for the STIHL 2024 calendar made available by Colombia to all countries that wish to use it.
All images were created using artificial intelligence – becoming the first project in Latin America with this technology.
“We were very pleased with the result. I hope everybody enjoys it as much as we did,” said Madelen Marín Restrepo, Marketing Coordinator.
You can choose planner, table or wall calendar, just download the art for local printing in this link, adjusting the data from your country, such as website, telephone number and holidays.
CHRISTMAS CARD
The Head Office also made available a file to print a Christmas Card. The guideline is to print the card on uncoated and dull paper. It was designed with a central fold so that a personalized text can be inserted in the internal pages.
DO YOU HAVE ANY QUESTION? CONTACT US!
Madelen Marín Restrepo
+57 310 880 82 69
madelen.marin@stihl.co
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Plan to grow
WITH THE END OF YEAR APPROACHING, THIS IS THE IDEAL MOMENT TO LOOK BACK TO PLAN FOR THE NEXT CYCLE.
Outlining goals and objectives for 2024 can make the difference to have a great year, filled with positive results. With good planning, you not only foresee eventual hardships but you also know how to act when they appear.
CHECK OUT SOME TIPS ON HOW TO DO A GREAT JOB IN 2024:
FIELDS OF ACTION STIHL 2024
Remember the brand strategy for the next year:
MARKETING PLAN
Keep a good marketing plan.
CUSTOMERS’ JOURNEY
Understand increasingly more the customers’ journey, getting their attention and engagement.
PREPARATION FOR THE OMNICHANNEL
Establish better relationships in points of contact with customers.
FOCUS ON PERFORMANCE
Focus on media performance, building a monitoring dashboard and following metrics and KPI´s.
DIGITAL MARKETING
Improve communication, winning new customers.
COMMUNICATION CHANNELS
Promote content that adds value to the brand in the different available channels.
DO YOU HAVE ANY QUESTION?
CONTACT US!
Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br
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Perfect gift
GTA 26 AND HSA 26 ARE GREAT TIPS FOR CHRISTMAS GIFTS, AND CONSUMERS CAN USE THE SAME BATTERY.
STIHL battery products combine power, technology, mobility and convenience, with zero gas emissions and low noise level. They are ideal for those who wish to work easy and comfortably with excellent performance.
The combo GTA 26 garden pruner and the HSA 26 shrub cutter is an excellent tip for a Christmas gift. They use the same battery and complement each other to perform the gardening work.
battery-powered garden shears
HSA 26
With outstanding handling balance, it relies on high cutting power and longer-lasting battery (when compared to the previous model HSA 25), not requiring any tool to change blades during its use.
BATTERY-POWERED
GARDEN PRUNER
GTA 26
It makes it easier for home users to perform simple tasks in residential gardens. With great ergonomics and easy to handle, it stands out for its high cutting performance.
COMMUNICATION MATERIAL AVAILABLE
In the Latam app, you can find web banners of different sizes and a post for social media to advertise the GTA 26 and HSA 26 duo in your region.
DO YOU HAVE ANY QUESTION? CONTACT US!
Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br
Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@stihl.com.br
Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br
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50 years well celebrated
THE 50TH ANNIVERSARY OF STIHL PRODUCTION IN BRAZIL WAS CELEBRATED THROUGHOUT 2023, WITH LOTS OF SPECIAL ACTIONS.
WHERE DOES YOUR STRENGTH COME FROM?
The manifest-video, released on January 11th, anniversary date of STIHL in Brazil, was the big driver of the 50 years campaign. The tagline “The strength to develop stories” was used in all brand communications in the country.
50 TIPS
Tips on the STIHL universe were also published in the Instagram profile @stihloficial. The objective was to enforce the brand’s purpose “To make people’s lives easier in nature” with recommendations on the use of products and accessories, in addition to curiosities and suggestions.
INTERVIEW MR HANS PETER STIHL
Mr Hans Peter Stihl, son of the brand’s founder, gave an exclusive interview on the beginning of the production in Brazil. You can watch it on video in English.
WEBSERIES
The webseries “Ideas that Flourish in the Amazon” portrayed the work of the program Community Forests, performed by the Tropical Forest Institute (IFT) with the support of STIHL, at the Arióca Pruanã Extractive Reserve. In 5 episodes, the content broadcast on the brand’s YouTube channel showed how sustainable handling can generate income while protecting the forest at the same time.
NOSTALGIA POSTS
It feels so good to remember striking moments, isn’t that right? A series with curiosities and memories was published in the Instagram profile @stihloficial. In addition to bringing aspects of the brand, it also listed historical facts that took place over this time in the country.
STORIES IN VIDEOS
In addition to the traditional stories of end customers, which are told on the brand’s YouTube channel, other audiences also told their trajectories this year, such as resellers, participants of social projects and collaborators.
50 YEARS SPECIAL COLLECTION
Exclusive items were produced to highlight the 50th anniversary of the brand in Brazil, becoming a success in fairs and stores countrywide.
DO YOU HAVE ANY QUESTION?
CONTACT US!
Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br
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BATTERY FIRST
STIHL’S BATTERY PRODUCTS COMBINE POWER, TECHNOLOGY, MOBILITY AND CONVENIENCE, ALL OF IT WITHOUT ANY GAS EMISSIONS AND LOW NOISE LEVEL. THEY ARE IDEAL FOR THOSE WHO WISH TO WORK EASILY, WITH COMFORT AND EXCELLENT PERFORMANCE. IN THIS VIDEO, LEARN A BIT ABOUT THE BACKSTAGE OF THE PRODUCTION PROCESS.
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Winning customers
ARGENTINA AND GUATEMALA SHOW INITIATIVES THAT BOOST THE PROMOTION OF THE BATTERY LINE.
GET INSPIRED!
Win new customers, increase battery line sales, expand the sustainability theme. With these objectives, STIHL moves forward in all countries in the gardening segment. Check out recent initiatives promoted in Argentina and Guatemala.
ONE STEP TO DEMOCRATIZE GARDENING
STIHL Argentina participated in a fair promoted by the Garden magazine and La Nación Events which gathers landscape market trends, with lots of green areas and attractions related to sustainability. “We presented the brand’s products, especially the benefits from the battery line. It was a very special moment for us to get even closer to occasional users and to follow the role played by women in gardening,” tells Maria Mercedes Barbieri, from the country’s Marketing team. The event was promoted in the beginning of the spring and everyone that visited the STIHL stand received a plantable bookmark with the question “what is spring to you?”
GARDENER’S CLUB
In Guatemala, Comeca created a gardener’s club to better position STIHL in the residential segment and reach the 15% goal of extra sales in the battery line until the end of the year. “We started the first stage of this project in the capital city and in 2024 we will reach more cities in the country with environmental concern,” explains Alex Guzmán, brand Manager. Participants of the club receive technical and practical capacitation, landscaping tips and have the option to join a loyalty program that offers 10% discount in battery products. In five months, the results were already impressive: 10% sales increase in the segment and thousands of social media interactions.
YOU CAN WATCH A VIDEO ON THE GARDENER’S CLUB
DO YOU HAVE ANY QUESTION?
CONTACT US!
Alex Guzmán
+502 3721-3039
aguzman@comeca.com.gt
Mercedes Barbieri
+54 11 6637 1564
mercedes.barbieri@stihl.com.ar
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SOUL GARDENER
UNDERSTANDING THE DEMANDS AND HABITS OF GARDENING LOVERS IS ESSENTIAL FOR THE BRAND’S SUCCESS IN THE SEGMENT.
Who’s the potential customer in the gardening segment? What are their needs, demands, attitudes, and purchasing habits? Unravelling these answers is crucial for the STIHL Group’s success in the present, and mainly into the future.
That is why a research with 12 thousand occasional gardeners from 10 different countries was held by the brand and presented this year during the Sales and Marketing Growth and Transformation Workshop, in July, in Brazil.
Let’s remember 5 important points of this study that classified four types of gardeners: soul, ostentatious, evasive and pragmatic.
DO YOU HAVE ANY QUESTION?
CONTACT US!
Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br
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Maximum performance, maximum economy
CHAINSAWS, BRUSHCUTTERS, POLE PRUNERS, BLOWERS, TRIMMERS, SHREDDERS, VACUUM CLEANERS: THERE’S NO LACK OF BATTERY OPERATED OPTIONS IN THE STIHL PORTFOLIO.
STIHL’s battery products combine power, technology, mobility and convenience, all of it without any gas emissions and low noise level. They are ideal for those who wish to work easily, with comfort and excellent performance.
The portfolio is getting increasingly bigger, with options for all niches: from chainsaws to vacuum cleaners, customers’ demands are fully met, both for occasional and professional use.
Especially when compared to petrol models, the economy is guaranteed: the more STIHL’s battery products are used, the greater the economy.
Another highlight is the fact that STIHL has its own line of chargers and batteries. The tools are compatible with different batteries, and the choice will depend on its use and time of use. It’s the perfect solution to perform the work.
REMEMBERING THE SYSTEMS
DO YOU HAVE ANY QUESTION?
CONTACT US!
Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br
Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@stihl.com.br
Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br
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HIGH PRIORITY
THE RAPIDLY GROWING BATTERY LINE IS INCREASINGLY MORE IMPORTANT WITHIN THE GROUP.
One of the greatest highlights among all presentations of the Sales and Marketing Growth and Transformation Workshop, held in July in Brazil, was unquestionably the presentation from Mr Joachim Burandt, Senior Vice-President of Sales for the STIHL Group. He presented the Company’s “battery first” strategy. A significant growth in the battery line has already been identified in large portions of global markets in comparison to motor units, especially in North America, Europe, and Oceania. As of 2027, we expect even greater advances. “The technology changes, our new competitive environment, customers’ expectations, the digital transformation in the way we work and interact are constant challenges of the last few years. But we are confident that, with the level of experience and ambition of STIHL’s personnel, whether in the markets or in the Head Office, and with all the measures taken and planned, we are going to proceed in our successful journey,” he stated.
PROFESSIONAL VS CONSUMER
STIHL seeks to broaden the market of the battery line both in the professional segment and with consumers in general. However, the professional segment is a priority. To do so, its strategy is to increase the range of products in the AP system, focusing more on the sales teams and dealerships, among other initiatives. The main objective is to win new customers and keep the petrol line consumers during this change.
SHARE OF BATTERY UNITS IN TOTAL ENGINE UNITS
Q1 2023 / Q1 2022
DO YOU HAVE ANY QUESTION?
CONTACT US!
Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br